MOODY was established in 2019 as a brand under Shanghai Modiyi Electronic Commerce Co., Ltd. The brand is dedicated to creating fashionable colored contact lenses for users. MOODY aims to elevate the fashion concepts related to eye care among Chinese youth by consistently launching high-quality, well-designed, and short-cycle products.

Since its inception, MOODY has centered its brand on professionalism and fashion, drawing inspiration from consumer lifestyles, behaviors, and cultural pursuits. The brand maintains a fresh approach to product concepts and continuously explores new ideas in product design. The focus remains on delivering high-quality, aesthetically designed, and health-safe colored contact lens products.

MOODY seeks to collaborate with industry experts, authoritative figures, and various stakeholders throughout the supply chain to enhance its independent research and development capabilities and smart manufacturing capabilities. The goal is to establish MOODY as a leading Chinese contact lens brand with a diverse product lineup, contributing to the industry's transition towards high-quality development.